Designing Flowers for Weddings

Event Design | Client Relations | Proposal Creation | Budgeting | Design Team Management | Logistics | Purchasing

These images represent commissioned work that is most indicative of the wild, garden inspired style I am known for. The arrangements and installations in these photos evoke nature, with flowers overflowing their vessels and thoughtfully arranged to mimic Dutch master paintings. They are also illustrative of my respect for the abundance of each particular season, unusual heirloom blooms, and foraged ephemera. Each arrangement is simultaneously purposeful and effortless, with vines and petite blooms wandering off here and there, as if to suggest a just-gathered bundle of blooms or an overgrown trellis.

daffodil*parker Madison, WI  |  Head Designer + Studio Manager  |  MS Office, Felco 6 + Victory Knox | Timeline: 3 years (12 total)

Mallory and Josh: The Making of a Wedding

Understanding the Clients

Designing a wedding begins conceptually. I get to know each client because understanding where they came from, how they met their future spouse, and their interests ultimately contribute to the final design of their very personal wedding. In this case, Mallory was from Maine and wanted a nautical feel to her wedding. She also loved peonies, asymmetry, and garden roses. 

Ideation 

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Quick sketches done with the client present allow us to co-design and talk about what shapes, styles, and colors they like, as well as grasp the overarching feel of the wedding, venue, guest list, and budget. We can quickly explore different centerpiece styles and modify our ideas with respect for budget and personal taste. We also use images as inspiration.

 

ITERATE AND REFINE

We move into a platform like Pinterest where I can share more inspiration images, color palettes, and linen ideas. Mallory was also able to post things she liked. This allows us to form a unified vision for her event, with my expertise about seasonality, cost, design, and mechanics guiding the way.

 

 

 

Prototypes

Because the first time Mallory met with me, it was spring, we created two prototypes for her. One with the color palette and style of the flowers during the spring, and one closer to her event, with the actual flowers we would use. One of the difficult constraints when designing with perishables is their seasonal nature, weather issues, and shipping problems that can often cause hiccups in the process, but the prototypes help the client see what their centerpieces will look like in a general sense.

Production

Creating the actual flowers often involves chaos. Sometimes the product comes in dead or doesn't come in at all. I spend the better part of my week chasing the right flowers down, but the magic emerges from the chaos, when, as Mallory's mother put it, it was as if "Martha Stewart had been there."